by sandi leyva
there are two main reasons to be active in social media.
more small firm growth strategies: clients need advisory services more than they know | 5 fast, easy ways to turn annual clients into year-round clients | how to teach financial literacy | how to keep current | best practices for growth: network, specialize, share | 10 easy tips to boost your business cash flow | 2 ways to serve clients better | how to manage client expectations | trashing the spreadsheet: best practices in modern expense management | 3 ways to implement value pricing | building reputation to build your business | need more business? focus on referrals
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one is to build your reputation as a professional so that your business is visible to prospects who need your services. the other main reason, which is often overlooked, is to increase your website’s search rankings. let’s explore this second reason.